Lili understands innately the demands of buyers in Boston's highly-competitive luxury real estate market. She also knows that in order to capture and keep their attention, she needs a digital presence that conveys her vast market knowledge but also provides an optimized and intuitive experience by which to access it.
Enter Maniacal. We designed and developed Lili's digital brand and website, optimizing for her team to rapidly publish content and listings and to directly engage with customers on their properties of interest. We built LiliBanani.com with dynamism in mind, allowing her presence to evolve just as rapidly as her Boston clientele and the Boston real estate market at large.
Through our conversations with Lili, we learned that the luxury home hunt happens not just at home or on showings, but pervasively throughout a buyer's day. That's why we optimized Lili's website to be just as intuitive on mobile as on desktop.
Maniacal's vast technical knowledge is combined with a high ability to explore beyond the scope of work and task entrusted. Their strong ability and natural ease with communication, brainstorming, and providing a set of variable alternative options is priceless. Lili Banani VP, Coldwell Banker Global Luxury
Maniacal delivered a refined digital experience for Lili's brand, enabling present and future customers to intuitively access and inquire about listings, luxury buildings, Boston neighborhoods, and Lili's vast expertise of the Boston real estate market.
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