South End Pita

Relaxed, counter-serve restaurant offering Mediterranean flavors.

As a neighborhood staple in Boston's South End, Pita offers a combination of fast, friendly service and delicious, high-quality meal options. They'd developed a strong fan-base in the community, but wanted to expand their online presence by enabling online ordering and expanding their customer base to surrounding neighborhoods.

As long-time customers of Pita ourselves, the Maniacal team worked with the restaurant to understand their unique offering. We enabled Pita to establish their online brand and e-commerce solution.

  • Brand Strategy
  • Custom Development
  • E-commerce
  • Custom Design
  • Food Photography
South End Pita Home Page Preview

The Shoot Building a digital experience

To drive online customer orders, we knew that we had to bring the customer as close to the in-person experience as possible. Maniacal engaged in an extensive photo shoot of Pita's signature dishes to enhance their online menu.

Home Page

South End Pita Home Page

Catering Page

South End Pita Catering Page

Menu Page

South End Pita Menu Page

The Outcome Capturing authentic flavor.

Ultimately, the e-commerce and digital experience developed by Maniacal drove thousands in monthly online order revenues, extending Pita's reach across the South End community and beyond.

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